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Tuesday 31 May 2016

Stimulating Visuals

DI-RECT - Still Life Music Video 
https://www.youtube.com/watch?v=4beFopPC1NU

When you come across something that is hard to look away, something that is technically appealing and emotionally engaging nothing is as satisfying as continuing on with the journey of the film or video. The video Still Life by DI-RECT is a stop motion music video that follows the emotions and journey of one character. What is most appealing about this video is that it is stop motion. Something about the frame work and the different look that stop motion has compare to normal video stimulates our brains into becoming so much more interested within the piece. Not only when looking upon this video that you think 'wow there must be so many images gone through this', but the amount of effort and detail that is surrounding this one characters journey. The only character within the video is a young female, and she is positioned in the center representing the importance of her development throughout the music video. The emotions of the character are illustrated not only within the facial expressions but the change of pace of the background. The colours and the pace of the music video give a certain edge to stop motion because it allows the viewer to see the life that comes along with photos made into video. The journey of the character creates an emotion stimulation, allowing the audience to connect with her. The visuals of a film or a music video are essential to grab the audience, especially the style of the work because it determines if the audience want to continue watching, or not bother. One of the special things about stop motion is that you get to see every single frame within the one video. Watching every single frame makes it so much more appealing to the eyes, because it is something different from watching films in cinema that aren't in every frame. There is a consistency with the style of stop motion, no matter what you watch. Depending on the content it can be something that blows your mind, or something that is basic but still fun to watch because of the techniques used.

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